Chartmetric Deep Dive
Which stats matter, which don't and
what to do about it
Englischsprachige Online-Session
Chartmetric ist ein mächtiges Tool, kann aber auf den ersten Blick ganz schön komplex wirken. Daten bringen euch nur dann etwas, wenn ihr wisst, welche Fragen ihr damit beantworten wollt.
In diesem interaktiven Workshop führt euch Christine Osazuwa, seit 20 Jahren in der Musikwirtschaft tätig, Schritt für Schritt in die Plattform ein. Gemeinsam mit euch arbeitet sie an realen Beispielen und zeigt, wie ihr Chartmetric für A&R, Marketing und mehr praktisch nutzen könnt – von der ersten Frage bis zur konkreten Handlungsempfehlung.Die Online-Session findet auf Englisch statt!
Chartmetric is robust and powerful but can be daunting. Data on its own doesn’t mean much unless you know what questions you’re trying to answer. In this interactive workshop, 20 year music industry veteran, Christine Osazuwa, will start with the basics of the platform and work through real examples sourced from the audience. We’ll look at how to use Chartmetric for practical challenges in A&R, marketing, and more, showing step by step how to move from a question to an actionable insight.
The session will be held in English.
Kuratorium
Measure of Music
Originally from Baltimore, Christine Osazuwa got her start in music at 15. She holds degrees in music, marketing and data science and combined those passions into roles in data & marketing at Universal Music Sweden and Warner Music Group in London. Currently, Christine is the founder of Measure of Music–part community, part conference, part hackathon– which introduces music & data to others while highlighting majority minority attendees and speakers. Most recently, she was the Chief Strategy Officer for ticketing & event marketing startup Shoobs where she led their marketing & brand partnerships strategy. In addition, she sits on the board of The LIVE Association, Indie Venue Week, and Keychange US.
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