Everyone in the music industry is running ads, but a lot of money is still being wasted.

In this practical masterclass, digital advertising specialists Playliveartist will share how they approach paid media for artists, managers, labels, venues and festivals, with a focus on turning advertising spend into measurable outcomes: from building audiences and driving streams to selling tickets and direct-to-fan products.

The workshop will cover where and how to spend your budget, how to plan an effective campaign, what to measure, and the common mistakes that can quickly waste money.

The session is designed for music industry professionals, marketers and artists who want to understand how to do advertise effectively or are already running ads themselves.

This is an interactive workshop where the content will adapt to the participants in the room, with plenty of opportunity to ask questions, discuss real campaigns and unpack specific advertising challenges you are currently facing.

The session will be held in English.